We are creating a tool designed for students and the entire Erasmus+ community

Very high overlap: consumer behaviour, decision-making processes, their determinants and their impact on marketing strategy. Research approaches and marketing ethics are covered less explicitly.

What overlaps

• Buying and decision-making processesDescribe the consumer decision-making process
• Determinants of consumer behaviourIdentify key factors that influence consumer behavior
• Key concepts of consumer behavior and consumption trendsExplain the impact of consumer behavior on marketing strategies

Strong overlap on e-business fundamentals, e-commerce models and infrastructure, and online sales processes. The ESSEC course adds AI-supported decision-making, data analytics and omnichannel management.

What overlaps

• E-commerce concepts and modelsE-business and digital business fundamentals
• IT methods and tools for e-commerce solutionsHow digital technologies support performance and customer experience
• E-commerce processesOmnichannel operations and customer experience

Both cover sources and types of innovation and product development. The home course takes an organisational view, while ESSEC focuses on marketing, so product launch and consumer response are missing.

What overlaps

• Innovation definition, sources and typesIdentify various types and sources of innovation
• Developing product and process innovationsApply the new product development process

Both deal with price elasticity and price-setting mechanisms, but the home course focuses on market analysis and forecasting rather than designing a company's pricing strategy.

What overlaps

• Market phenomena and mechanisms, analysing market dataHow pricing decisions affect consumer behavior and competitive positioning

Erasmo didn't find a course at ESSEC in the winter semester that covers the learning outcomes of Business Law. It tells you that too, so you can look elsewhere before your coordinator does.